Saudi Arabia aims to become the largest tourism center in the world, and to this end, the national airline, Saudia, is in advanced discussions to acquire 150 aircraft from Boeing and Airbus. This multi-billion dollar investment could transform Riyadh into a global travel hub. Although the exact details of the models and distribution among manufacturers have not been established, Saudia's current fleet of approximately 200 aircraft will be partially replaced. This is not the company's first major order, having previously acquired 105 Airbus aircraft and over 30 Boeing 787 Dreamliners.
Saudia's strategy focuses on flights related to religious pilgrimages, while the startup Riyadh Air is preparing a luxury airline for tourists. Saudi Arabia has implemented significant reforms in senior leadership and has formed partnerships with sports teams, enhancing the passenger experience through modern services, including Starlink internet. Through these measures, Saudi Arabia aims to attract visitors from around the world, thereby strengthening its position in the global tourism market.
Saudia's strategy focuses on flights related to religious pilgrimages, while the startup Riyadh Air is preparing a luxury airline for tourists. Saudi Arabia has implemented significant reforms in senior leadership and has formed partnerships with sports teams, enhancing the passenger experience through modern services, including Starlink internet. Through these measures, Saudi Arabia aims to attract visitors from around the world, thereby strengthening its position in the global tourism market.
Sources
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