Samsung increases its market share in the US to 31%, thanks to its Z Fold 7 and Z Flip foldable phones, while Apple falls to 49%.
Raluca Ioana Draghici
Economy
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After a long period of Apple's dominance of the US smartphone market, Samsung is making a strong comeback, posting an increase in market share from 23% to 31% in the second quarter. Samsung's success is due to the launch of its Z Fold 7 and Z Flip foldable phones, which caught consumers' attention and generated 16% higher sales. While Apple is preparing a thinner model and a foldable iPhone, Samsung continues to innovate and offer a range of price points. Apple shares fell 7.5%, while Samsung shares rose 35%, reflecting investor confidence in the future of foldable phones.
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