Samsung has launched the Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8, highlighting the evolution of foldable phones. Tiberiu Dobre, vice president of Samsung Romania, discussed the stakes of this launch and the preferences of Romanians for the Fold format.

Samsung officially presented the eighth generation of foldable phones, including the Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8. Tiberiu Dobre, Vice President and Head of Sales Samsung Romania, explained that the foldable phone market has evolved from a risky experiment to a mature segment with loyal users. Romania stands out for its consistent preference for the Fold format, to the detriment of the Flip. Dobre emphasized that the current focus is no longer on durability, but on refining the user experience. The new models are designed to adapt to users' lifestyles, featuring specific characteristics for power users and content creators. Additionally, Samsung has diversified its portfolio of foldable phones, responding to the varied needs of consumers. Romania is recognized as a "Fold country," with users who prioritize performance and productivity.