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Global smartphone deliveries fell by 11% in the second quarter of 2026, reaching the lowest level since 2013.

Raluca Ioana Draghici

14 July 2026, 08:40

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Global smartphone deliveries recorded an 11% year-on-year decline in the second quarter of 2026, according to preliminary estimates from Counterpoint Research, reaching the lowest level since 2013.

This trend is influenced by a prolonged shortage of memory chips, which has led to rising prices and decreased demand.

In contrast, Apple managed to counter this trend, with deliveries increasing by 3%, allowing it to reach a record market share of 20%. The American manufacturer benefited from demand for premium iPhone models and maintained prices. Samsung regained its position as market leader, controlling 24% of global deliveries, while Chinese manufacturers such as Xiaomi, Oppo, and Vivo recorded significant declines.

Analysts forecast a 14% decline in global deliveries this year, with a possible persistence of the chip shortage until 2027.

Sources

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