The Reveal Marketing Research study shows that 46% of Romanians buy the bare necessities, prioritizing food and utilities because of inflation.

According to a recent survey, 46% of Romanians believe their purchases are strictly necessary for survival, with a focus on food (89%) and utilities (82%). Spending on essentials has increased significantly compared to 2022. Although half of Romanians have positive feelings, perceptions of those around them are negative. Satisfaction with interpersonal relationships is high, but decreases in terms of career and financial situation.