The Ministry of Internal Affairs has awarded a contract of nearly 2 million euros for the promotion of the electronic identity card, with the aim of increasing its usage.
Sanziana Georgescu
Current Affairs
sursa foto: facebook.com/ Sindicatul Europol
Always see our news on Google
The campaign, conducted by Complete Media Group and three other companies, will promote the new electronic identity card (CEI) on TV, radio, online, and in cinemas, with a budget of 9.85 million lei. It will take place over three months, targeting Romanian citizens aged between 18 and 45, including the diaspora. Although the CEI has been available since March 2025, citizen interest has been low, which is why the campaign is essential. The Ministry of Internal Affairs has also launched the RoCEIReader application to facilitate the use of the CEI, ensuring that it meets cybersecurity standards.
Latest News
15:20
Road accident on A2: Three people were injured, and traffic was congested.
14:54
The longing for home, part-time work, and the different educational system: the challenges of Romanian students abroad
14:42
Ministry of Energy: Romania will not impose restrictions on electricity supply, despite the energy crisis
14:22
Nolan's "Odyssey", sold out until September at the only cinema in France with IMAX 70mm
14:05
Two Moroccan citizens were found unconscious in the trailer of a truck on DN 5, after they illegally entered Romania.
See more news
NEWS ON THE SAME TOPICS
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
.webp)
