The campaign, conducted by Complete Media Group and three other companies, will promote the new electronic identity card (CEI) on TV, radio, online, and in cinemas, with a budget of 9.85 million lei. It will take place over three months, targeting Romanian citizens aged between 18 and 45, including the diaspora. Although the CEI has been available since March 2025, citizen interest has been low, which is why the campaign is essential. The Ministry of Internal Affairs has also launched the RoCEIReader application to facilitate the use of the CEI, ensuring that it meets cybersecurity standards.
Latest News
20:58
"Spider-Man: Brand New Day", historic debut, with box office earnings of 355 million dollars
20:33
A EU mission led by Italy has descended on a Russian tanker from the "phantom fleet" in the Mediterranean Sea.
20:15
IGSU, after the collision of two helicopters in Greece: Romania does not have aircraft or pilots deployed in Greece, and the Romanian firefighters in the area are safe.
19:53
The first detonation to divert the Danube towards Cernavodă has failed. The military will resume the intervention on Monday.
19:36
Aș propose that we no longer be surprised...
See more news