Lululemon recently fired its CEO and announced its expansion into European markets.
Cristina Petrache
International
Foto Facebook/ lululemon
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Last week, Lululemon decided to fire its CEO, in the context of activist investor Elliott Management announcing that it has acquired a $1 billion stake in the athleisure brand. Elliott Management intends to appoint Jane Nielsen, former director of Ralph Lauren, as CEO. Lululemon is facing a slowdown in growth in the North American market and is losing market share to new competitors, having a significant loss in market value this year. Despite these challenges, the brand announced its expansion into the markets of Greece, Austria, Poland, Hungary, and Romania, collaborating with Arion Retail Group. Additionally, entry into the Indian market will take place through a partnership with Tata CLiQ.
Sources
Lululemon, retailerul care produce haine sport, își deschide magazine în România. Când vor fi inaugurate primele unități
lululemon își extinde prezența internațională în 2026, cu deschideri de magazine în șase piețe noi
Lululemon, un retailer care produce haine sport, se extinde în România
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