Taylor Swift has filed trademark applications for audio snippets and a stage image, following the wave of deepfakes targeting her.

Artist Taylor Swift has initiated a legal action by filing trademark applications for two audio snippets from her new album 'The Life of a Showgirl' and for a stage image in which she appears with an iconic outfit and a pink guitar. This action marks an expansion of her personal brand protection strategy, which previously focused on names, lyrics, and associated products. The decision comes in response to the proliferation of counterfeit materials generated by artificial intelligence, including clips in which the artist promoted non-existent products and manipulated images. Experts emphasize that registering the voice as a trademark is an innovative approach that allows for contesting imitations, not just exact copies. This trend is also observed among other artists, such as Matthew McConaughey and Scarlett Johansson, who have taken similar measures to protect their image and voice. Pressure on technology companies is increasing, and initiatives for stricter rules regarding the use of creative content are becoming more frequent.