Meta Platforms has obtained approval from European authorities for the 'pay or consent' model, avoiding daily fines.
Lara Maior
.webp)
IT&C knowledge
gguy/ Shutterstock.com
Always see our news on Google
Meta Platforms' proposal to use fewer personal data in the new 'pay or consent' model, which will come into effect next month, has received approval from European competition authorities. This means that Meta will no longer be exposed to daily fines in the context of an EU campaign to restrict Big Tech. The company was fined 200 million euros for violating the Digital Markets Act (DMA) and negotiated with the European Commission to modify the advertising model to use less personal data. The changes include clear options for users: consent for fully personalized advertising or the collection of reduced data for less personalized ads. The Commission will monitor the implementation of this model and collect feedback, eliminating the risk of periodic fines.
Sources
Meta a primit acordul UE pentru reducerea datelor personale folosite în publicitate şi evită amenzile zilnice
Meta le va permite utilizatorilor din UE să vadă mai puţine reclame personalizate pe Facebook şi Instagram începând din ianuarie 2026. Compania evită astfel amenzi zilnice după ce a obţinut aprobarea Comisiei Europene
Latest News
18:11
Palestinian Authority postpones legislative elections / Vote to be rescheduled next year following agreement in Cairo
18:10
New strategic investment on the coast: Inspire Asset Management, the company founded by Iulian Stanciu, becomes a shareholder in NIBIRU Real Estate, the developer of the entertainment complex in Costinești
18:08
PUCL invites conservative and liberal civic parties and organizations to join a common platform, supported by Claudiu Târziu
18:02
The European Commission rejects an EU tax on energy companies’ windfall profits, requested by six member states
17:54
Romania’s Ministry of National Defence denies the fake document on the conscription of young people and warns of a disinformation campaign
See more news
NEWS ON THE SAME TOPICS
IT&C knowledge
Meta pays 17 billion dollars for a settlement in the lawsuit regarding social media addiction
IT&C knowledge
Meta has been ordered to pay 567 million dollars for failing to warn about the dangers of its platforms for children.
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
.webp)
