Porsche changes its strategy/ Reduces production, costs, and 9,000 jobs by 2030

Porsche aims to become a more exclusive and efficient carmaker by reducing production volumes, raising prices and cutting costs. The new strategy for 2035, presented on Wednesday at the development center in Weissach, Germany, is based on the motto “value before volume.”

The German automaker, part of the Volkswagen Group, aims to lower its break-even point to fewer than 200,000 vehicles per year. In 2025, Porsche delivered nearly 280,000 cars, 10% fewer than in the previous year.

In the medium term, the company wants to raise the average price of its top models by approximately 20% by strengthening their exclusivity. At the same time, it will eliminate 9,000 jobs by 2030, equivalent to a quarter of its workforce, as well as 40% of management positions. The number of model variants is expected to fall by 20% to reduce costs and shorten development times.

Porsche is facing declining sales in China and weaker-than-expected demand for electric vehicles. Deliveries in China fell by nearly one-third in the first half of 2026, while the market’s share of global sales dropped from approximately 35% to 15%. The dealer network will be reduced from more than 150 to 75-80 locations by the end of the year.

Chief Executive Officer Michael Leiters announced that Porsche will continue investing in internal combustion engines and plug-in hybrid systems alongside electric technologies. The company does not intend to abandon electrification, but the 911 model will not become electric.