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67 new news items in the last 24 hours
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  2. International

German car manufacturers are facing major challenges and massive restructuring.

Medeea Stănescu
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3 August 2026, 11:58
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International
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German car manufacturers are going through a difficult period, facing pressure from competition in China, high costs, and the transition to electric mobility.

Volkswagen has announced a reduction of 100,000 jobs by 2030, doubling the initial plan, while BMW and Mercedes-Benz are preparing staff cuts.

Volkswagen, with 630,000 employees, is counting on early retirements to avoid direct layoffs.

Competition from China has increased, with local manufacturers closing the technological gap, especially in the field of electric vehicles. Sales in China for Volkswagen, Mercedes-Benz, and BMW have significantly decreased in the first half of the year. The transition to electric vehicles is changing the rules of the game, and the German advantage in developing internal combustion engines is diminishing. The European Union has introduced tariffs on electric cars from China, but the measures could affect prices for consumers. Volkswagen is exploring the possibility of producing models developed for the Chinese market in Europe, which could reduce costs but also dependence on Chinese technology.

Sources

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G4Media
Industria auto germană intră într-o perioadă dificilă
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B1TV
Industria auto germană intră în cea mai grea criză din ultimele decenii. Volkswagen, BMW și Mercedes anunță concedieri de amploare
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Mediafax
Industria auto germană se clatină. Volkswagen, BMW și Mercedes reduc mii de locuri de muncă

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