Aston Martin has announced a 20% reduction in its workforce, equivalent to approximately 600 people, due to financial results that fell short of expectations and weak market demand. The British luxury car company has been affected by American tariffs, which it considers 'extremely disruptive', and by reduced demand in China. This second round of layoffs comes after a difficult year, during which revenues fell by 21%, reaching £1.26 billion, while the company's debt stands at £1.38 billion.
Aston Martin estimates savings of about £40 million from these layoffs, with associated costs of £15 million. Although the company hopes for better financial performance this year, supported by deliveries of the hybrid model Valhalla, CEO Adrian Hallmark acknowledged that the challenges faced were also influenced by the trade policy of the Trump administration.
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