TikTok Shop has evolved from a virtual store with cheap products to a platform that offers luxury items, including bags from Hermes and Chanel
Raluca Ioana Draghici
Economy
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TikTok Shop, initially perceived as a virtual store with cheap products, has started selling luxury items, including bags worth $11,000 from brands like Hermes and Chanel, as well as limited edition sneakers from collaborators like Louis Vuitton and Nike. This expansion into the luxury segment reflects the company's ambitions in e-commerce, despite the threats of a ban in the US. Most products are resold second-hand, and many sellers use artificial intelligence to verify their authenticity. TikTok has heavily invested in expanding the Shop into international markets, and luxury brands are beginning to recognize the platform as a valuable marketing channel. Additionally, TikTok is taking measures to combat counterfeiting, rejecting requests from sellers who do not meet standards and removing prohibited products.
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