TikTok Shop has evolved from a virtual store with cheap products to a platform that offers luxury items, including bags from Hermes and Chanel
Raluca Ioana Draghici
Economy
www.shutterstock.com
Always see our news on Google
TikTok Shop, initially perceived as a virtual store with cheap products, has started selling luxury items, including bags worth $11,000 from brands like Hermes and Chanel, as well as limited edition sneakers from collaborators like Louis Vuitton and Nike. This expansion into the luxury segment reflects the company's ambitions in e-commerce, despite the threats of a ban in the US. Most products are resold second-hand, and many sellers use artificial intelligence to verify their authenticity. TikTok has heavily invested in expanding the Shop into international markets, and luxury brands are beginning to recognize the platform as a valuable marketing channel. Additionally, TikTok is taking measures to combat counterfeiting, rejecting requests from sellers who do not meet standards and removing prohibited products.
Sources
Latest News
14:19
Ciprian Ciucu, the general mayor of the Capital, remains under judicial control until October 15, 2026, after the Bucharest Tribunal rejected his appeal.
14:19
The education unions are asking political parties to respect the salary scales agreed upon following the general strike of 2023.
14:15
A 53-year-old woman from Arad has been sent to trial for the killing of eight dogs and the mutilation of nearly a hundred others, in precarious conditions.
14:09
Smoke above Timișoara from the vegetation fires in Serbia
14:03
Nicușor Dan condemns, in his first reaction after the destruction of the drone near Neptun Deep, "the intensification of these types of irresponsible incidents by the Russian Federation"
See more news
NEWS ON THE SAME TOPICS
.webp)
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
