Onshindo Osaka, a Japanese skincare brand, is launching in Romania through Pharma Brands, thus expanding its European presence.

The Japanese brand Onshindo Osaka has officially entered the Romanian market, collaborating with distributor Pharma Brands, marking an important step in its European expansion strategy, following its launch in Spain. This market entry coincides with the growing interest of Romanian consumers in skincare products, especially in the context of the popularity of the J-Beauty segment, which offers an alternative to the complex K-Beauty routines.

Onshindo products, made in Japan, combine natural ingredients from Japanese flora, such as Yuzu extract and Tsubaki oil, with patented innovations recognized for their moisturizing and lifting effects. Starting this autumn, the products will be available in major pharmacies and online platforms, including Farmacia Tei, Bebe Tei, Dr.Max, Help Net, eMAG, and SpringFarma, as part of Pharma Brands' strategy to expand its portfolio of international brands in the beauty & health segment.