The Edenred Benefit study shows a 27% increase in employees' preference for gifts, highlighting the need for constant and personalized recognition.

The biannual Edenred Benefit study, updated for 2024-2025, reveals a 27% increase in employees' preference for gifts, indicating an acute need for recognition. Only 40% of Romanian employees feel consistently appreciated, leaving room for the development of recognition programs. At the European level, companies are intensifying their efforts to provide constant recognition, with employees expecting more frequent and personalized gestures. Gift cards are becoming the most popular non-financial rewards, with significant values, being considered more memorable than cash bonuses. Additionally, benefits budgets are increasing, reaching an average of 967 lei per month. Global trends emphasize the importance of real-time recognition, and companies are adapting through flexible tools, such as gift cards, to improve employee retention and morale.