Stellantis is evaluating the sale of its luxury Maserati brand amid weak financial results and a strategy to strengthen its portfolio.

Carmaker Stellantis is considering selling Maserati, a luxury brand with disappointing financial performance, as part of a reassessment of its 14 brands. Maserati's sales fell sharply in 2024, and the company has no new model launches planned. Although a spokesman said the brand is not for sale, consultants at McKinsey are evaluating the sale option amid pressures from investors and industry competitiveness. The split in Stellantis' leadership reflects uncertainty about the brand's future.