Stellantis is evaluating the sale of its luxury Maserati brand amid weak financial results and a strategy to strengthen its portfolio.
Raluca Ioana Draghici
Economy
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Carmaker Stellantis is considering selling Maserati, a luxury brand with disappointing financial performance, as part of a reassessment of its 14 brands. Maserati's sales fell sharply in 2024, and the company has no new model launches planned. Although a spokesman said the brand is not for sale, consultants at McKinsey are evaluating the sale option amid pressures from investors and industry competitiveness. The split in Stellantis' leadership reflects uncertainty about the brand's future.
Sources
Producătorul auto Stellantis ia în considerare vânzarea brandului său de lux, Maserati
Motivul pentru care producătorul auto Stellantis ia în considerare vânzarea Maserati
Stellantis analizează o posibilă vânzare a diviziei Maserati, pe fondul restructurării portofoliului
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