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Philip Morris International has invested over 1.1 billion dollars in Romania, mostly in the factory in Otopeni, converted for smoke-free products. Over 90% of production is intended for export.

Liviu Brăteanu
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27 May 2026, 18:03
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Philip Morris International has invested over 1.1 billion dollars in Romania over the last 33 years, with 730 million dollars directed towards the conversion of the factory in Otopeni into a high-tech industrial platform for smoke-free product consumables. Răzvan Balaban, Senior Manager Institutional Affairs, emphasized that over 90% of local production is intended for export to 54 markets across five continents.


The company aims to strengthen the factory as a strategic hub by 2026, focusing on operational efficiency, digitalization, and staff training. Balaban highlighted the importance of fiscal predictability and regulations proportional to risks to support investments. Additionally, PMI is committed to reducing the black market and protecting minors by strictly enforcing existing legislation. The company's projects contribute to the local economy by creating jobs, taxes, and developing Romanian suppliers.

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Răzvan Balaban, Senior Manager Institutional Affairs la Philip Morris International: „În România se poate produce la standarde globale, în volume mari şi cu disciplină industrială”

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NEWS ON THE SAME TOPICS

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(P) Philip Morris International emphasizes the growth of illicit trade in Romania, which has reached 6.9% of the market, resulting in losses of 324 million euros.
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Philip Morris International and Andrea Bocelli launched 'Believe. Further', a platform dedicated to progress and positive change. The event took place on June 26 in Venice.
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