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Renault Group is restructuring the management team, bringing in new leaders, including a new head for Dacia, Katrin Adt, who has limited experience in product development.

Delia Niculescu
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3 September 2025, 14:30
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Current Affairs
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Renault Group has announced a significant change in the management team, including the appointment of Katrin Adt as the new director of the Dacia brand, having predominantly sales experience at Mercedes-Benz. Dacia will now be under the coordination of Fabrice Cambolive, the new Chief Growth Officer, which could reduce the brand's independence. Other important leaders have been appointed, including Philippe Brunet as Chief Technology Officer, and François Provost, the CEO of Renault, emphasizes the need for a more agile organization to respond to future challenges. This restructuring suggests a possible rethinking of Dacia's strategy, transforming it from a low-cost brand into a mainstream brand.

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FOTO Schimbare de strategie la Renault. Dacia își poate pierde independența
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Lovitură la cel mai înalt nivel pentru DACIA

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