Apple is preparing its first major event under the leadership of the new CEO John Ternus. The foldable iPhone could be launched on September 9.

Apple will hold a major event on September 9 at the Steve Jobs Theater in Cupertino, California, starting at 10:00 AM (8:00 PM in Romania).

This will mark John Ternus's debut as CEO, taking over the position from Tim Cook.

The press invitation, with the slogan "Surprise and shine", suggests surprises, but product details have not been disclosed. The launch of the new iPhone 18 Pro and iPhone 18 Pro Max is expected, but attention is focused on the first foldable iPhone, which could expand Apple's offerings in a market dominated by Samsung. Analysts believe that such a device could increase the average selling price and profit margins.

The event will also mark a new phase for Apple, with Ternus having extensive experience in the company, while Cook will remain as executive chairman. The new CEO takes the helm in a challenging context, with fierce competition and high production costs.