Shein, the online shopping platform, announces that the 3 euro fee applied to packages from outside the EU affects orders and will lead to price increases.

Shein, known for its affordable prices, is facing difficulties after the introduction of a 3 euro tax on packages from outside the European Union, starting from July 1. This tax, applied to orders under 150 euros, risks affecting the company's development, which has seen a decline in orders in some European countries.

Each item in a package is taxed, which further complicates the situation. In this context, Shein is considering raising prices to offset the additional costs. The company has emphasized that these measures could have a negative impact on its sales in Europe, which account for 32% of total revenues.

Additionally, Shein mentioned that it will introduce an additional processing fee of 2-4 euros. The European tax has been implemented to limit the influx of products from China that do not meet European standards and is temporary, set to be reviewed in two years.