Lululemon opens its first store in Romania in June 2026, in Băneasa Shopping City in Bucharest

The global brand lululemon, specialized in technical apparel for sports activities, will open its first store in Romania in June 2026, in Băneasa Shopping City in Bucharest. This opening marks the official entry of the brand into the local market, covering an area of approximately 600 square meters, in partnership with Arion Retail Group. The store will offer a wide range of items for women and men, intended for activities such as yoga, running, training, tennis, and golf.

The opening in Bucharest is part of lululemon's international expansion strategy, which also targets other European markets, such as Poland, Hungary, Greece, and Austria. Consumers in Romania will be able to access lululemon products online through the platform eu.lululemon.com. Additionally, the brand will launch community initiatives, including collaborations with local fitness studios and events dedicated to movement and well-being.