63% of Romanians can manage financially but have little money for savings. They turn to healthy and local products, but remain cautious shoppers.
Raluca Ioana Draghici
.webp)
Current Affairs
www.shutterstock.com
Always see our news on Google
According to the PwC Voice of the Consumer 2025 survey, the majority of Romanians are financially well off, but remain cautious in spending. Price is the main factor in purchasing decisions, although there is a growing trend to opt for healthy and local products. 88% of consumers believe loyalty programs influence their choice of retailers, and 65% are taking steps to reduce their environmental impact. Although 80% are concerned about climate change, only 44% are willing to pay more for green products.
Sources
Sondaj PwC: Aproape două treimi dintre români „se descurcă financiar” cu facturile lunare, dar le rămân foarte puțini bani sau deloc pentru economii sau activități recreative
Sondaj PwC: Aproape două treimi dintre români ”se descurcă financiar” cu facturile lunare, dar le rămân foarte puțini bani sau deloc pentru economii sau activități recreative
PwC: Aproape două treimi dintre români fac faţă cheltuielilor lunare, dar nu reuşesc să economisească; Preţul rămâne criteriul-cheie la cumpărături şi creşte interesul pentru produse locale
Latest News
18:55
PSD accuses the USR prefect from Timiș of abuse of office to maintain the mandate of mayor Dominic Fritz
18:42
Eight electric bicycles valued at 20,000 euros, discovered by border police in Borș
18:40
A 43-year-old woman has been placed in preventive detention in Constanța for attempted drug trafficking.
18:29
Radu Miruță announces that the subway circulation in Bucharest will not be affected by energy restrictions.
18:19
The large stores in Romania are implementing energy-saving measures, such as limiting air conditioning and turning off advertising lights at night.
See more news
NEWS ON THE SAME TOPICS
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
