63% of Romanians can manage financially but have little money for savings. They turn to healthy and local products, but remain cautious shoppers.
Raluca Ioana Draghici
.webp)
Current Affairs
www.shutterstock.com
Always see our news on Google
According to the PwC Voice of the Consumer 2025 survey, the majority of Romanians are financially well off, but remain cautious in spending. Price is the main factor in purchasing decisions, although there is a growing trend to opt for healthy and local products. 88% of consumers believe loyalty programs influence their choice of retailers, and 65% are taking steps to reduce their environmental impact. Although 80% are concerned about climate change, only 44% are willing to pay more for green products.
Sources
Sondaj PwC: Aproape două treimi dintre români „se descurcă financiar” cu facturile lunare, dar le rămân foarte puțini bani sau deloc pentru economii sau activități recreative
Sondaj PwC: Aproape două treimi dintre români ”se descurcă financiar” cu facturile lunare, dar le rămân foarte puțini bani sau deloc pentru economii sau activități recreative
PwC: Aproape două treimi dintre români fac faţă cheltuielilor lunare, dar nu reuşesc să economisească; Preţul rămâne criteriul-cheie la cumpărături şi creşte interesul pentru produse locale
Latest News
22:59
An Indian cargo ship sank in the Red Sea after an attack by Houthi rebels.
22:44
PHG Media Invest is in court against CNA for sanctions applied to Realitatea Plus
22:31
Unit 2 of the Cernavodă Nuclear Power Plant is operating normally under drought conditions.
22:16
Cuba: The UNE Company has announced the restoration of the national electric system, but many areas remain without power.
21:53
The Italian state, required to pay 260,000 euros to a Romanian woman illegally deprived of her liberty.
See more news
NEWS ON THE SAME TOPICS
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
