The Romanian retailer Annabella transforms the Profi stores in Bucharest into units with the new logo, re-entering the market in the Capital.

The Annabella company, led by Dan and Dorina Mutu, has begun the process of transforming some Profi stores in Bucharest into units with the new Annabella logo. This marks the retailer's return from Vâlcea to the capital's market, after a previous attempt in 2016, when it took over Mega Image stores, which later closed.

Now, Annabella is expanding its network, reaching 17 counties, with a significant number of stores in Bucharest and Ilfov. Entering the capital's market is considered strategic, given the potential for sales and the competitiveness of the area. Annabella aims to become an important player in retail in Bucharest, where competition is fierce.