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Borussia Dortmund launches an initiative to reward fans who do not use their phones during matches

Gabriel Dumitrache
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23 October 2026, 14:27
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Malte Ossowski/SVEN SIMON / DPA / Profimedia
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Borussia Dortmund is launching, starting with Saturday’s match against Eintracht Frankfurt, a feature designed to encourage supporters to give up their mobile phones during matches and pay closer attention to the game.

“Fan mode” is available in the club’s mobile app and can be activated on match day. The feature monitors how long the phone screen remains locked, and fans receive points for every minute they do not use their smartphone.

At halftime, supporters can check their phones, but they must reactivate the feature for the second half. The scoring system ends at the final whistle.

Those who accumulate the most points can win Borussia Dortmund shirts with autographs and vouchers for the club’s stores. The initiative comes as almost two-thirds of the team’s fans regularly use their phones during matches.

Club officials say that more and more supporters are annoyed by selfies, live broadcasts and social media being used in the stands. The club is urging fans to leave their phones in their pockets and watch the match “with all their senses”.


Read also Daniel Pancu rejects Rapid’s status as favorites in the derby against FCSB: “Now that really is a wow story! It’s nonsense.”

Context: In football, technology initiatives for officiating and the stadium experience are already expanding

Before Borussia Dortmund’s initiative, La Liga had announced that it would use balls with an integrated sensor starting from the 2026-2027 season, to measure force and speed and to support the refereeing team in making decisions. The data was to be transmitted from the stadiums to the assistance systems, while VAR was to be trained to handle the signals.

Sources

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G4Media
Borussia nu vrea ca fanii săi să stea pe mobil în timpul meciurilor
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Agerpres
Fotbal: Borussia Dortmund lansează o inițiativă să-i țină pe suporteri atenți la meci fără să folosească smartphone-ul
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Al Jazeera
Dortmund to reward football supporters who don't use phone during matches

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