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Meta is considering the development of an Instagram application for televisions, as part of its strategy to focus on video content.

Ana-Maria Tapescu
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10 October 2025, 07:35
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Adam Mosseri, the head of Instagram, announced that the platform is considering a dedicated app for televisions, to respond to the growing trends in video consumption. This move would be part of Meta's strategy to compete more effectively with TikTok, which already has a TV app.

Sources

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G4Media
Instagram s-ar putea lansa pe TV / "Dacă comportamentul şi consumul de pe aceste platforme se mută la televizor, atunci trebuie să trecem şi noi la televizor"
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News.ro
Instagram s-ar putea lansa pe TV
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Mediafax
Instagram explorează lansarea unei aplicații TV. Din ce țară se preconizează ca va veni o creștere masivă a utilizatorilor
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Stiripesurse
Instagram analizează posibilitatea lansării unei aplicații dedicate pentru TV,
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Libertatea
Meta ar putea lansa o versiune de Instagram pentru televizoare

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