Meta bans advertising for TikTok and other ByteDance services in the US and six other countries, escalating the rivalry between the two companies

Meta Platforms, the company that owns Facebook and Instagram, has banned advertising for TikTok and other services of the Chinese group ByteDance on its platforms in the United States and six other countries.

The decision represents a further escalation of the rivalry between Meta and ByteDance, two of the most important companies in the social media sector. The measure targets ads for services owned by the Chinese group, but the available information does not specify which the other six countries included in the restriction are.

The ban affects Meta platforms, including Facebook and Instagram, and limits ByteDance services' access to promotion through the U.S. company's ecosystem. The cited information provided no further details about the implementation of the decision or any potential reactions from ByteDance.

The announcement comes amid intense competition between the two groups, which are competing for users, content creators and advertising revenue in the global social media market. The information was reported by Reuters.