Alphabet focuses its strategy on monetizing artificial intelligence, introducing AI agents into the offering for companies.

The technology giant Alphabet is intensifying its artificial intelligence monetization strategy, placing AI agencies at the center of its offerings for corporate clients. CEO Sundar Pichai presented this direction at the annual Google Cloud conference in Las Vegas, where the company aims to demonstrate that its AI solutions are ready for large-scale use. Google launched the 'Gemini Enterprise' brand, bringing together several AI products, including the Vertex AI platform, which allows companies to use and combine various AI models. Google Cloud CEO Thomas Kurian emphasized the changes in platform usage, shifting from traditional machine learning applications to the rapid development of customized AI agents. The company is introducing new security and governance features for these agents, in the context of concerns about safety and reliability. Google's strategy comes in a climate of intense competition with OpenAI, Anthropic, Amazon, and Microsoft, highlighting the role of AI agents in automating organizational processes. Investments in infrastructure have increased Google Cloud's market share to 14% by the end of 2025, and clients have reported faster implementations of AI solutions in operations such as logistics and distribution.