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  2. IT&C knowledge
190 new news items in the last 24 hours
14 October 09:11

Apple has announced that its streaming service "Apple TV+" will be renamed "Apple TV", as part of a rebranding effort.

Gabriel Dumitrache
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IT&C knowledge
Thomas Fuller / Zuma Press / Profimedia

The new branding is part of an effort to revitalize the image of the service, but so far the change is not reflected on the official website. Now, Apple has three products with the same name: the streaming device, the app, and the service. The rebranding coincides with the launch of the F1 movie on the platform, available from December 12, but Apple TV is still not accessible in Romania.

Sources

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NewMoney.ro
Apple TV schimbă brandul propriului serviciu de streaming video
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Profit.ro
Apple schimbă brandul propriului serviciu de streaming video
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News.ro
Apple schimbă brandul propriului serviciu de streaming video
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Hollywood Reporter
Apple’s TV Rebrand Marks the End of the “Plus” Era
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independent.co.uk
Apple TV+ changes its name
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Variety
Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’
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Hollywood Reporter
Apple TV Drops Plus Sign From Name In New Rebranding Effort

ȘTIRI PE ACELEAȘI SUBIECTE

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Apple will broadcast Formula 1 races in the USA starting next year, through a five-year partnership valued at 700 million dollars.
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