Apple has announced that its streaming service "Apple TV+" will be renamed "Apple TV", as part of a rebranding effort.

The new branding is part of an effort to revitalize the image of the service, but so far the change is not reflected on the official website. Now, Apple has three products with the same name: the streaming device, the app, and the service. The rebranding coincides with the launch of the F1 movie on the platform, available from December 12, but Apple TV is still not accessible in Romania.