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Apple has announced that its streaming service "Apple TV+" will be renamed "Apple TV", as part of a rebranding effort.
Gabriel Dumitrache
IT&C knowledge
Thomas Fuller / Zuma Press / Profimedia
The new branding is part of an effort to revitalize the image of the service, but so far the change is not reflected on the official website. Now, Apple has three products with the same name: the streaming device, the app, and the service. The rebranding coincides with the launch of the F1 movie on the platform, available from December 12, but Apple TV is still not accessible in Romania.
Sources
Apple TV schimbă brandul propriului serviciu de streaming video
Apple schimbă brandul propriului serviciu de streaming video
Apple schimbă brandul propriului serviciu de streaming video
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Apple TV Drops Plus Sign From Name In New Rebranding Effort
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