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CEO Chris Turner emphasized that, despite the efforts of the Pizza Hut team, the brand's poor performance requires additional measures that could be more effectively implemented outside of Yum! Brands. In the last three months, Pizza Hut sales have decreased by 2%, in contrast to increases of 9% at Taco Bell and 6% at KFC. In the U.S., Pizza Hut sales have dropped by 7%.
Experts suggest that Pizza Hut is facing challenges due to its perception as a casual dining restaurant, while competitors like Domino's focus on delivery.