Colgate-Palmolive is considering the sale of the Softsoap, Irish Spring, and Speed Stick brands in a transaction worth over one billion dollars

Colgate-Palmolive is considering selling several consumer brands from its personal care division in a transaction that could exceed $1 billion, according to sources cited by Reuters. The company has hired investment bank Goldman Sachs to manage the process.

The brands under consideration include Softsoap, Irish Spring and Speed Stick. The group does not intend to sell the entire division, which includes deodorants, soaps, shower gels and skin care products, but only certain brands.

The decision comes as major consumer goods companies streamline their portfolios and focus on core brands. Pressure from tariffs, higher energy and raw material costs, as well as reduced consumer budgets, is driving restructuring across the industry. Unilever has agreed to sell its food division to McCormick for $45 billion, while Nestlé recently divested its vitamins business for approximately $1 billion.

Colgate-Palmolive’s personal care division generated 17% of the group’s net sales in 2025, approximately $3.5 billion. Oral care remains the company’s most important business, however, accounting for nearly half of its sales.