One of the thieves of the Helmet from Coșofenești has launched an online clothing store from prison, selling items with the image of the helmet.

One of the three men convicted for the theft of the Helmet from Coșofenești has managed to launch a clothing brand from prison, using the image of the famous Dacian artifact to promote his business.

He sells clothing items, such as t-shirts, caps, and shorts, on a website created in the penitentiary, and the company is registered at this address. The man devised a marketing plan, presenting himself in court wearing a t-shirt with the image of the helmet and using a message that refers to Bucharest, the place where the artifact was initially displayed.

In the 'About Me' section of the site, he states that he wants to turn the negative situation into a positive one through this brand. This initiative raises questions about the ethics and legality of commercial activities conducted from prison.