Netflix discusses the decline in subscriber engagement, which could lead to cancellations. The company is exploring solutions such as live channels and packages with other streaming services.

Worried about the decrease in the time subscribers allocate to watching content, Netflix may include channels that broadcast various genres of movies and series.

Engagement indicates the level of attention and time that subscribers dedicate to the content. In the case of Netflix, this is decreasing, indicating that subscribers are not very satisfied with what they see and may consider eventually unsubscribing.

To try to increase engagement, the heads of the American platform have discussed adding live content channels, similar to TV stations, specialized in various niches of movies and series.