Tesla investors have breathed a sigh of relief after Elon Musk said he would reduce his involvement in politics, but the company's image continues to be tarnished by its association with far-right politics

After Elon Musk announced he would scale back his involvement in right-wing politics, Tesla shares rose 8%. Still, the brand faces image damage and investors are worried. Since peaking in December, shares have lost nearly half their value, and Musk is being criticized for his political involvement. Experts warn that, regardless of rebranding efforts, negative perceptions have strengthened, hurting the company's appeal to consumers.