The supermarket sector in Romania closed 2024 with a turnover of 149 billion lei, an increase of 4.35%. Lidl and Kaufland dominate the market.

In 2024, the supermarket sector in Romania reported a total turnover of 149 billion lei, marking a growth of 4.35% compared to the previous year, with a cumulative net profit of 4.1 billion lei. Lidl is in the first position, with a turnover of 23.97 billion lei and a net profit of 1.22 billion lei, followed by Kaufland with 19.58 billion lei and 1.15 billion lei profit. Profi ranks third but recorded a net loss of 210 million lei. Carrefour, Mega Image, Penny, and Auchan complete the top, each having varied turnover and profits.

The market has grown steadily over the last three years, with a value of 127.5 billion lei in 2022 and 143.4 billion lei in 2023. The profit margin was low, ranging between 2.7% and 3.4%, and the total number of employees exceeded 170,000, with sales per employee increasing from 685,000 lei in 2022 to 875,000 lei in 2024. Most supermarkets are controlled by foreign groups, especially from Germany, France, and Belgium.