Porsche reported a 10% decrease in sales in 2025, affected by weak demand in China and competition in the electric vehicle market.

The German manufacturer Porsche experienced in 2025 the largest annual decline in sales in the last 16 years, delivering 279,449 vehicles, 10% less than in 2024. The declines were influenced by weak demand in China, where deliveries fell by 26%, and by fierce competition in the electric vehicle segment. In an attempt to protect margins, Porsche returned to internal combustion engine models, delaying the launch of fully electric vehicles, which led to losses of approximately 1.8 billion euros.

Additionally, sales in Europe fell by 16% in Germany and by 13% across the rest of the continent, partly due to new EU regulations. In contrast, in North America, Porsche had a more stable performance, benefiting from accelerated deliveries ahead of possible tariff duties. In 2025, 22.2% of global deliveries were fully electric models, reaching the target set for that year.