Porsche reported an operational loss of 967 million euros in Q3 2025, compared to a profit of 974 million euros in 2024

Porsche announced an operational loss of 967 million euros in the third quarter of 2025, a drastic change compared to the profit of 974 million euros recorded in the same period last year. The result surprised analysts, who anticipated losses of approximately 610 million euros. Jochen Breckner, Porsche's chief financial officer, stated that 2025 could be a turning point, followed by a significant improvement in 2026.

The company is facing new taxes in the US, estimated at 700 million euros, and plans price increases to offset these costs. Additionally, Porsche is losing ground in China against local competitors and will reduce the number of dealers in this country from 150 to 80 by 2027. The company will also eliminate 1,900 jobs in the coming years, alongside the 2,000 temporary employees already laid off. Porsche maintains its forecasts for 2025, estimating a sales margin of up to 2%, down from 14% last year, but expects a recovery in profit margins in 2026.