Nike expands its restructuring through new layoffs and the reorganization of global operations, amid problems in China

Nike is expanding its restructuring program through further layoffs and the reorganization of its operations globally, after estimating a decline in revenue in fiscal year 2027 far exceeding analysts’ expectations.

The American sportswear giant is adjusting its strategy amid worsening problems in the Chinese market, one of the main sources of pressure on the company’s results. The new measures target cost reduction and the reorganization of international activities.

The pessimistic forecasts for fiscal year 2027 have heightened investor concerns, as they had expected a more favorable revenue performance. In the information cited, the company did not provide details regarding the number of employees who are to be laid off or the exact timeline for the reorganization.

The restructuring program is part of Nike’s efforts to turn its business around, as demand in China continues to weigh on global performance. Revenue developments and the impact of the new staff cuts will be monitored in the upcoming financial reports.