Intersnack launches the Hula Hoops brand in Romania and expands the portfolio of snacks produced in Ghimbav

The Intersnack Group, a leader in the European savory snack market, has announced the launch of the Hula Hoops brand in Romania. This initiative is part of the company's strategy to combine international expertise with local preferences, offering Romanian consumers tailored flavors. Hula Hoops are baked snacks, free from additives, available in three varieties: barbecue sauce and honey, cheese, and flavored sea salt, all produced at the factory in Ghimbav.

Mircea Badiu, Senior Brand Manager Intersnack CEE, emphasized the importance of this launch for strengthening the company's presence in Romania and maintaining quality standards. The savory snack market in Romania continues to grow, and Intersnack, active since 1994, aims to capitalize on this potential by introducing Hula Hoops, alongside already well-known brands such as Chio and POM-BÄR.