Romania's media and entertainment industry will grow by 2% annually to reach €4.91 billion in 2029, with growing segments such as online advertising and video games.

According to the PwC report, the media and entertainment industry in Romania will continue to grow, reaching €4.91 billion by 2029, with an average growth of 2% annually. Internet advertising, video games and streaming services are on an upward trend. Online advertising will grow by 7.5% annually and video games by 8.8%. The movie industry will develop positively and telephone services will remain stable. Economic challenges and changing consumer behavior underline the need for affordable and relevant offers.