Meta will start testing some premium features for its social platforms Instagram, Facebook, and WhatsApp

These features, which will be available through a monthly subscription, are intended to enhance the productivity and creativity of users, some of them being based on artificial intelligence. The company emphasizes that the core experience will remain free, assuring users that the free version will not disappear.

Additionally, Meta will offer a separate subscription for advanced artificial intelligence features, such as video clip generation. This strategic shift marks a new direction for Meta, which had previously focused on selling advertisements.