Deepfakes have evolved from a novelty to a serious threat to the security of organizations connected to the internet.

These are used by states and cybercriminals to create false identities, enabling fraud and identity abuse. Arif Mamedov, CEO of Regula Forensics, emphasizes that deepfakes attack identity, the foundation of digital trust. The risks include authentication failure, massive scalability of fraud, and false trust of organizations. Deepfakes can imitate executives or clients, allowing attackers to bypass verification processes. These attacks are on the rise, and accessible AI tools facilitate the rapid generation of fakes. Organizations respond by training employees to be attentive to behavioral signals, not just visual ones. Experts recommend additional verifications to counteract the impact of deepfakes, which challenge organizations' ability to distinguish between reality and falsehood.