The Chinese manufacturer Xpeng will launch the electric vehicle brand Mona in international markets in 2026, intensifying competition with rivals in Europe and beyond.

The Mona brand, introduced in China last year, includes the electric coupe model M03, with a starting price below $17,000. Xpeng has entered the markets in Norway, Germany, and France, aiming for a presence in 60 countries by the end of 2025. The company is facing challenges related to EU tariffs and is exploring the possibility of direct production in Europe, while remaining open to strategic acquisitions to strengthen its market position.