88 million stolen, but a winning marketing: the funny reaction of the lift manufacturer at the Louvre

The elevator company Böcker reacted humorously on social media after the robbery at the Louvre Museum, where thieves used a freight elevator to steal Napoleonic jewelry worth 88 million euros. Instead of distancing themselves from the incident, Böcker created a viral advertisement with the slogan "When things need to be done quickly," accompanied by an image of the elevator.

The CEO, Alexander Böcker, emphasized that the company has no connection to the perpetrators of the robbery, but acknowledged that the advertisement led to an increase in requests for elevators. The incident, which lasted only seven minutes, raised serious questions about the museum's security, considering that the thieves managed to enter through a window and steal valuable jewelry.