Temu and Shein plan to cut US advertising spending and raise prices in response to new tariffs
Gabriel Dumitrache
International
Kristian Tuxen Ladegaard Berg / Zuma Press / Profimedi
Always see our news on Google
Temu and Shein, two of China's biggest online retailers, are significantly slashing their advertising budgets in the US, hurting companies like Meta. The decision comes in the wake of an executive order that eliminates tax exemptions for merchandise under $800, increasing costs for these firms. Temu's advertising spending on various platforms has fallen 31% and Shein's 19% in recent weeks, according to industry data.
Sources
Temu şi Shein intenţionează să crească preţul produselor și reduc drastic cheltuielile cu publicitatea digitală în SUA
Trump tariffs: Shein and Temu warn US import taxes will push up prices
Chinese e-commerce sites Temu and Shein say they're raising prices due to tariffs
Strategie surprinzătoare: Temu și Shein taie bugetele de promovare și măresc prețurile
Temu and Shein drop US ad spending as they face tariffs on even small sales
Latest News
07:45
Irineu Darău: "No matter how easy or populist it may be to promise some prices or even to limit them, great care must be taken / You cannot guarantee a price, but you can end up with shortages."
07:23
Superliga: The red-blues draw with Farul, score 2-2, and return to first place in the standings
22:58
The Oradea City Hall will turn on the public lighting an hour later to reduce energy consumption.
22:42
Volodymyr Zelensky dismissed Olha Stefanișena from the position of ambassador to the USA, in the context of allegations of embezzlement.
22:30
Switzerland: An outbreak of legionellosis in Basel has led to 26 cases / Authorities suspect cooling towers as the source of contamination
See more news
NEWS ON THE SAME TOPICS
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
.webp)
