Temu and Shein plan to cut US advertising spending and raise prices in response to new tariffs
Gabriel Dumitrache
International
Kristian Tuxen Ladegaard Berg / Zuma Press / Profimedi
Always see our news on Google
Temu and Shein, two of China's biggest online retailers, are significantly slashing their advertising budgets in the US, hurting companies like Meta. The decision comes in the wake of an executive order that eliminates tax exemptions for merchandise under $800, increasing costs for these firms. Temu's advertising spending on various platforms has fallen 31% and Shein's 19% in recent weeks, according to industry data.
Sources
Temu şi Shein intenţionează să crească preţul produselor și reduc drastic cheltuielile cu publicitatea digitală în SUA
Trump tariffs: Shein and Temu warn US import taxes will push up prices
Chinese e-commerce sites Temu and Shein say they're raising prices due to tariffs
Strategie surprinzătoare: Temu și Shein taie bugetele de promovare și măresc prețurile
Temu and Shein drop US ad spending as they face tariffs on even small sales
Latest News
18:41
French Foreign Minister Jean-Noël Barrot warns of foreign interference in the 2027 French presidential election and accuses Elon Musk of undermining democratic debate
18:29
Dominic Fritz: USR Will Not Support the Investiture of a Government Without a Clear Majority
18:25
The European Commission disputes Moscow’s data on the money paid by the EU for Russian energy
18:19
France: A 14-year-old teenager shot two teaching staff members at his high school. The investigation has been taken over by the National Anti-Terrorism Prosecutor’s Office
18:14
Magdalena Andersson failed to secure approval for a left-wing majority, but she will face an investiture vote on Thursday
See more news
NEWS ON THE SAME TOPICS
.webp)
Personalized news feed, AI-powered search, and notifications in a more interactive experience.
