Temu and Shein plan to cut US advertising spending and raise prices in response to new tariffs
Gabriel Dumitrache
International
Kristian Tuxen Ladegaard Berg / Zuma Press / Profimedi
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Temu and Shein, two of China's biggest online retailers, are significantly slashing their advertising budgets in the US, hurting companies like Meta. The decision comes in the wake of an executive order that eliminates tax exemptions for merchandise under $800, increasing costs for these firms. Temu's advertising spending on various platforms has fallen 31% and Shein's 19% in recent weeks, according to industry data.
Sources
Temu şi Shein intenţionează să crească preţul produselor și reduc drastic cheltuielile cu publicitatea digitală în SUA
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Chinese e-commerce sites Temu and Shein say they're raising prices due to tariffs
Strategie surprinzătoare: Temu și Shein taie bugetele de promovare și măresc prețurile
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