The Mexican influencer Cesar Gastelum was shot dead during a live broadcast in front of a KFC restaurant in Culiacan.

The Mexican influencer Cesar Gastelum, known on social media for his comedy videos, was shot dead on Tuesday during a live broadcast in front of a KFC fast-food restaurant in Culiacan, Sinaloa.

The incident occurred when two people on a motorcycle, wearing helmets, approached him and his friends, and the motorcycle driver shot directly at Gastelum. Local authorities confirmed his death and launched a large security operation. Gastelum's killing comes amid a backdrop of persistent violence in Culiacan, a city affected by conflicts between rival organized crime factions.

This incident recalls the killing of influencer Valeria Marquez, who was fatally shot during a live on TikTok in 2025. Authorities continue investigations to identify and capture those responsible.