Sales of Kolhapuri sandals have surged thanks to the Prada scandal, offering a chance for a revival of traditional Indian craftsmanship.
Emese Grancsa
International
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The controversy generated by Prada, which presented sandals inspired by the Indian Kolhapuri tradition, has led to a significant increase in sales of these products. Local artisans are riding the wave of national pride and companies like Ira Soles and Niira are promoting Kolhapuri sandals on social media. Prada recognized the cultural influence of these sandals and announced its intention to collaborate with Indian artisans. This provides an opportunity to revitalize a declining craft, bringing hope for the future of Indian craftsmanship.
Sources
Comercianții și artizanii indieni de încălțăminte profită de mândria națională stârnită de "scandalul sandalei" Prada
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