Gucci has implemented the 'see now, buy now' strategy under the new designer Demna, achieving promising results, with significant increases in store traffic.

Gucci's new 'see now, buy now' strategy, applied to the first collection of designer Demna, has led to rapid increases in sales and store traffic. The collection was launched at Milan Fashion Week and was immediately available in stores, which is rare in luxury fashion. This approach aims to reconnect with young people and offer more accessible products. Although the generated interest is promising, it remains to be seen if it will translate into sustainable long-term sales.