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135 new news items in the last 24 hours
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  2. International

Gucci has implemented the 'see now, buy now' strategy under the new designer Demna, achieving promising results, with significant increases in store traffic.

Liviu Brăteanu
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7 October 2025, 11:55
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Gucci's new 'see now, buy now' strategy, applied to the first collection of designer Demna, has led to rapid increases in sales and store traffic. The collection was launched at Milan Fashion Week and was immediately available in stores, which is rare in luxury fashion. This approach aims to reconnect with young people and offer more accessible products. Although the generated interest is promising, it remains to be seen if it will translate into sustainable long-term sales.

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Strategia Gucci de vânzare rapidă pentru colecţiile lui Demna dă primele semne de succes
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Gucci a găsit formula câștigătoare pentru relansarea brandului

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