Ferrero plans to acquire cereal maker Kellogg's in a deal valued at $3 billion to expand its portfolio
Andreea Lificiu
International
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Ferrero, known for its products such as Nutella and Kinder eggs, plans to acquire Kellogg's, a traditional name in the cereal industry, for about $3 billion. The deal could be finalized soon, with Kellogg's shares up 50% after the announcement. Kellogg is facing financial difficulties due to changing consumer habits and Ferrero, with a recent expansion in the US market, is looking for opportunities to strengthen its business.
Sources
Compania italiană Ferrero, producătoarea Nutella, cumpără producătorul american de cereale de mic dejun Kellogg. Este a treia mare achiziție pe pământ american a gigantului italian
Acţiunile WK Kellogg cresc,după informaţiile că Ferrero ar putea plăti trei miliarde dolari pentru achiziţionarea companiei
Tranzacție de amploare: Ferrero ar putea cumpăra WK Kellogg
Nutella maker Ferrero taking cereal company Kellogg private in a deal valued at about $3.1 billion
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