Elafonissi Beach in Crete has been named the best beach in Europe in the 2026 ranking.

According to the 'Best of the Best' ranking by Travellers Choice for 2026, Elafonissi Beach in Crete has been named the best beach in Europe, surpassing popular destinations in Italy and Spain. Additionally, Elafonissi ranks second in the world, after Isla Pasion in Cozumel, Mexico.

Renowned for its calm and clear waters, as well as its pink sand, the beach attracts tourists from all over the world. The pink color of the sand comes from marine organisms that decompose, such as shells and corals. It is an ideal place for families, with shallow coves for children and deeper areas for snorkeling. On TripAdvisor, the beach has a rating of 4.5 out of 5, based on 16,000 reviews. The ranking was made based on millions of reviews and opinions from tourists, and the top 10 also includes other beaches from Greece, Portugal, and Italy.