Coca-Cola will launch a version sweetened with cane sugar in the US, responding to consumer demand for more natural options.
Raluca Ioana Draghici
International
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Coca-Cola is announcing a new version of the drink, sweetened with cane sugar, as part of a strategy to adapt to consumer preferences for natural ingredients. It will not replace the classic recipe but complement the existing range. Although cane sugar and corn syrup have minimal health differences, the new product could appeal to consumers concerned about processed ingredients. Coca-Cola reported revenue growth despite challenges in key markets.
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